Internal Brand Refresh Launch for Workforce
Involve every team member around NSW and the ACT in a live online brand refresh event.
Encourage them all to engage with this next stage of the brand evolution.
Communication goals were to reveal the new 2024 branding, including associated visual presentation, uniform designs, site signage, collateral design, etc.
Guide this large team through the new company values and demonstrate how the team approaches these values each day.
Set up the foundation for highly interactive sessions at each site immediately following the 45 minute show.
Chief Executive Officer Janet Muir, speaks to Chief Operating Officer Mark Fawell, coming in live from the RSL LifeCare Galston facility.
The show was hosted on our 3D virtual talk-show set, complete with three screens capable of displaying video content or live remote guests. As with all our sets, for this one we changed colours to suit the new logo and added brand imagery. This talk show set also features a 3D virtual ‘audience’ to provide more of a dynamic feel to the virtual space.
RSL LifeCare CEO, Janet Muir welcomed everyone to the show on the original RSL LifeCare branded talk-show set. After a short brand story video, Janet revealed the new branding. To support this reveal, Horizon Live Media also created a short animated video to showcase the secondary elements of the new branding.
CEO Janet Muir and CMO Paddy Bryans walk through the live incoming word-cloud that was created through our audience engagement tool
We came back from the video to see Janet on the same set but now completely re-branded with the company’s new logos and colour scheme. The remainder of the show saw Janet cross live to five of the RSL LifeCare sites where other members of the senior leadership team joined in conversation on a range of topics relating to the implementation of the new look. We concluded with an in-depth look into the new four company values. With this, each value had its own unique video that was shot and edited by the Horizon Live Media team, showcasing how employees live these values day-to-day.
What really captured the viewers’ attention was our audience engagement tool. After using their own smart phones to scan a QR code, they anonymously answered questions about the new branding and values. Once the show came to a close, each site then hosted their own celebration and engaged in some in-person activities surrounding the new branding and values.
CEO Janet Muir on the ‘original’ RSL LifeCare talk-show set
The team at Horizon Live Media supported RSL LifeCare in bringing this show to life in many different ways, including:
Branding and design of both RSL LifeCare 3D stages.
Advising on run order of show, script approach and messaging.
Providing technical support for 35 live watch party sites.
Managing five live cross sites including lighting, camera, audio and on-screen presenters.
Branding and design of the audience engagement tools.
Reporting of audience engagement analytics.
Managing and coordinating all media for the show, including creation of a ‘Brand Story Video’, an animated video showing new designs of company material, an animated video to reveal new uniform designs to team members, and four ‘Values Videos’ that were shot and edited by the Horizon Live Media team.
The Horizon Live Media team also created animated graphic videos to showcase new items that were being rebranded.
In less than an hour, RSL LifeCare connected with 35 watch parties across New South Wales and ran live-crosses to five watch parties: Page, Galston, Nowra, Port Macquarie and Ballina. The event was a great success and allowed RSL LifeCare to deliver their new messaging to their vast internal team all at once, and encouraged them to engage in the show. These engagement segments saw an average of 84% of the audience having their say in each question.
Many complemented the team at RSL LifeCare for an engaging and to-the-point show that motivated and united the whole team. It became the largest single gathering of RSL LifeCare team members in any one day event, with the event recording reaching even more staff post-event.
The final word-cloud formed with 1177 responses from over 900 individual participants.